About the Journal
The NIU Journal of Business Analytics, Innovation and Global Management is an academic publication focused on advancing research and practical insights in modern business fields. It typically features studies and articles on data-driven decision-making (business analytics), emerging business models and technologies (innovation), and international market strategies (global management). The journal aims to bridge the gap between theory and real-world application, providing valuable knowledge for researchers, students, and industry professionals interested in how businesses adapt and compete in a rapidly evolving global economy.
